Google Tag Manager is a script (tool) that facilitates the installation of
non-essential Google Analytics Cookies. This is not a cookie, however, it is
essential to the proper functioning of our website, and it does not have an
expiration date.
We use Google Analytics cookies to collect information about your use of
our website. These cookies collect information in an aggregate way to give us
insight into how our website is being used. We anonymize IP addresses in Google
Analytics, and the anonymized data is transmitted to and stored by Google on
servers in the United States. Google may also transfer this information to
third parties where required to do so by law, or where such third parties
process the information on Google's behalf. Google will not associate your IP
address with any other data held by Google.
Google has access to anonymized or pseudonymized network traffic on the
basis of an EU-US Privacy Shield Certification. Privacy Shield is an
arrangement enacted by the European Commission regarding transfer of personal
data to certified US-based companies. You can read more about Privacy Shield by
going here: https://www.privacyshield.gov/Program-Overview
The following table has more information about analytics cookies:
|
Cookie name
|
Source
|
Expiry
|
Purpose
|
|
_ga
|
Google
|
2 years
|
Originate from Google Analytics and are used to keep a record of
visitor statistics
|
|
_gat
|
Google
|
Session (when you close your browser)
|
Originate from Google Analytics and are used to keep a record of
visitor statistics
|
|
_gid
|
Google
|
1 day
|
Originate from Google Analytics and are used to keep a record of
visitor statistics
|
To view an overview of the privacy of your Google Analytics cookies please
go here: https://support.google.com/analytics/answer/6004245.
Our legal basis for processing your personal data by using analytics
cookies is your consent. This legal basis may be found in Article 6(1)(a) of
the GDPR.
