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Google Tag Manager is a script (tool) that facilitates the installation of non-essential Google Analytics Cookies. This is not a cookie, however, it is essential to the proper functioning of our website, and it does not have an expiration date.
We use Google Analytics cookies to collect information about your use of our website. These cookies collect information in an aggregate way to give us insight into how our website is being used. We anonymize IP addresses in Google Analytics, and the anonymized data is transmitted to and stored by Google on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.
Google has access to anonymized or pseudonymized network traffic on the basis of an EU-US Privacy Shield Certification. Privacy Shield is an arrangement enacted by the European Commission regarding transfer of personal data to certified US-based companies. You can read more about Privacy Shield by going here: https://www.privacyshield.gov/Program-Overview
The following table has more information about analytics cookies:
Cookie name
Source
Expiry
Purpose
_ga
Google
2 years
Originate from Google Analytics and are used to keep a record of visitor statistics
_gat
Google
Session (when you close your browser)
Originate from Google Analytics and are used to keep a record of visitor statistics
_gid
Google
1 day
Originate from Google Analytics and are used to keep a record of visitor statistics
To view an overview of the privacy of your Google Analytics cookies please go here: https://support.google.com/analytics/answer/6004245.
Our legal basis for processing your personal data by using analytics cookies is your consent. This legal basis may be found in Article 6(1)(a) of the GDPR.