PAVE Training Module 2

Section outline

• Reevaluate your Message

  Continue to refer back to your original campaign plan to ensure your content stays on message, on budget and in the decided timeline. 

  Audience Engagement

  Engage with your audience even after you launched your campaign! This could be answering their questions, connecting them to additional resources, thanking them for participating or resharing their relevant content. You can also use surveys or audience feedback to know if your content is effective or if/how they have responded to your campaign.

  Here are a few ways to bolster audience engagement with your content:

  1. Engage in social listening. Find existing conversations online about your campaign or even the broader P/CVE space and join in on the conversation! This could include replying to posts, sharing resources in the comments section and even liking posts. 
  2. Collaborate with relevant stakeholders. The more entities and people you collaborate with, especially with whom hold influence, the more likely your message will be seen by a larger audience. Encourage your collaborator to post and reshare your content and related information. 
  3. If you have the capacity, set up a chatbot on your website to encourage live chat. Live chat has become a preferred method of communication for many users to get their questions answered. By also adding in the functionality of a chatbot, you’ll have the ability to immediately engage with your audience 24/7.
  4. Get creative on your social media! Use the ‘live’ feature on Facebook and TikTok, set up quizzes and polls on Twitter or create a snapchat filter for audiences to use. There are lots of ways to be creative on common social media channels - all at little or no cost.
  5. Add more visual content to your posts! Check out the stats on how visuals can enhance your content engagement:

  
  

  

  
  

  Photo Source: 10 Ways to Boost Your Audience Engagement. AimTell. https://aimtell.com/blog/10-ways-engage-audience-boost-engagement

  
  

Tactics to Disseminate Your Campaign Messages

Jump to... Main learning site Session 1: Objectives and Expected Results How Does the Internet Support and Create Opportunities for Extremist Narratives and Radicalization? Digital Recruitment in Today's Society What Tactics Do Violent Extremists Use to Radicalize Individuals? Who Do Violent Extremists Target in Radicalization and Recruitment Online? How and Why Do Youth Become Key Targets for Radicalization and Recruitment? Gendered Lens: How and Why Do Women Become Key Targets for Radicalization and Recruitment? How Does Religion Influence Online Recruitment and Radicalization? What About Policymakers? How do They Support Radicalization and Resilience Factors? Additional Resources for Session 1 Session 2: Objectives and Expected Results What Could An Extremist Narrative Look Like? How Can We Address Online Radicalization and Recruitment? What is Counter or Alternative Messaging and How Can it Be Used to Prevent Radicalization? Building a Strategic Campaign Guidelines for Creating an Effective Campaign Mapping Your Target Audience How is Our Target Audience Currently Interacting with Extremist Content? How to Craft Your Counter or Alternative Message Tactics to Disseminate Your Campaign Messages Evaluating Your Counter or Alternative Narrative Campaign Now It’s Your Turn to Make a Counter Narrative Campaign! Additional Resources for Session 2 Session 3: Objectives and Expected Results Being Safe When Using Online Spaces Safety Through An Inclusive Lens What if Someone I know is Talking to an Unsafe Person? Key Considerations for Building Multi-Stakeholder Collaboration and Trust to Prevent Online Radicalization and Recruitment Additional Resources for Session 3 Print Your Course Certificate

Evaluating Your Counter or Alternative Narrative Campaign