Section outline

  • Session 2 Objectives and Expected Results

    Objective: The second session will help you identify elements of an effective alternative or counter narrative campaign and guide you through developing your own.

    Expected Results: The expected results of the second session will be that participants will have an introductory understanding on elements of a counter narrative campaign and how to create their own campaign based on their local context. 

    Amount of Time Anticipated for Session 2: 1 hour and 30 minutes

    Agenda for Session 2

    • What Could An Extremist Narrative Look Like?
    • How Can We Address Online Radicalization and Recruitment?
    • What is Counter or Alternative Messaging and How Can it Be Used to Prevent Radicalization?
    • Building a Strategic Campaign
    • Guidelines for Creating an Effective Campaign 
    • Mapping Your Target Audience
    • How is Our Target Audience Currently Interacting with Extremist Content?
    • How to Craft Your Counter or Alternative Message
    • Tactics to Disseminate Your Campaign Messages 
    • Your Counter or Alternative Narrative Campaign is Launched - Now What?
    • Evaluating Your Counter or Alternative Narrative Campaign 
    • Now It’s Your Turn to Make a Counter Narrative Campaign!