Section outline
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Session 2 Objectives and Expected Results
Objective: The second session will help you identify elements of an effective alternative or counter narrative campaign and guide you through developing your own.
Expected Results: The expected results of the second session will be that participants will have an introductory understanding on elements of a counter narrative campaign and how to create their own campaign based on their local context.
Amount of Time Anticipated for Session 2: 1 hour and 30 minutes
Agenda for Session 2
- What Could An Extremist Narrative Look Like?
- How Can We Address Online Radicalization and Recruitment?
- What is Counter or Alternative Messaging and How Can it Be Used to Prevent Radicalization?
- Building a Strategic Campaign
- Guidelines for Creating an Effective Campaign
- Mapping Your Target Audience
- How is Our Target Audience Currently Interacting with Extremist Content?
- How to Craft Your Counter or Alternative Message
- Tactics to Disseminate Your Campaign Messages
- Your Counter or Alternative Narrative Campaign is Launched - Now What?
- Evaluating Your Counter or Alternative Narrative Campaign
- Now It’s Your Turn to Make a Counter Narrative Campaign!