Where do you see your company in the far future? No limits here
Just write!
There are a lot of ways to write the mission for your own business. Here are four simple steps that will enable you to write the mission that represents your business. More importantly, it will represent you and the team you work with:
1. Describe what your company is doing
>> It should be a simple description away from complexity. Here are examples:
· Shoe manufacturing
· Oldest educational services
· Vegetable cultivation, applications for cellular phone
· Provide financial advice
· Sale of women's clothing
2. Describe how your business does this
>> It is not required here to describe technically how work is done, but how it works in general. What are your interested values during your industry for your product or service. Here are examples:
· Provide high quality products
· Offering unique customer service
· Environmental protection
· Ensure equal access to resources
· Promote leadership and creativity
>> After completing this chapter, take another look at the set of values that represent your company. Are there other values you would like to add when collecting what you did in the first and second steps? The previous missions will be as follows:
· Vegetable cultivation
· (Sell shoes + provide quality products) = Sell high-quality shoes
· (Provide the most educational services + provide unique customer service) = provide educational services that allow all children without exception to live the experience of success in learning
· (Vegetable cultivation + environmental protection) = cultivating and providing high-quality vegetables to the market using sustainable organic farming practices.
Describe why your company is doing what it does.
>> Why? What inspires you and pushes for providing your product or service? At this chapter, the missions will become as follows:
· Sell high-quality shoes so that each customer can find the shoe that he likes to wear
· Provide educational services that allow all children without exception to live the experience of success in learning to become a learned successful child in nature and able to add to the community
· Cultivate and provide high-quality vegetables to the market using sustainable organic farming practices to ensure healthy and safe food choices
4. Think about mission well
>> It may need to be rearticulated, or to use other actions that give more strength and vitality to the image you are trying to drawing on your company through the mission that has been developed. It is recommended here to refer to the meanings of actual actions and chose the most appropriate ones.
Now, when your mission is become ready that can describe your company completely.. What it provides .. for whom ... and why. It is ready to translate your mission into a set goals, that achieving this set of goals will achieve the vision that you have carefully developed with your team. How you write goals that can translate and include your mission, which has been previously developed.
How do we write good goals?
Always remember, if your dreams do not scare you, they are not big enough
Make your dreams big, glamorous .. dreams are limitless..
But ..
To achieve these great dreams it must be translated into a smaller goal(s), which characterized into a group as (SMART):
1. Specified
2. Measurable
3. Actionable (can be converted to a work plan)
4. Relevant (in line with the mission)
5. Time Bound (Time-limited_
1. Specific
Ask yourself. Is your goal specific? The more specific the goal, the easier it will be to know how much time you need to achieve it, and whether or not you succeeded to achieve it! Example:
Goal # 1: Enjoy good health
Goal # 2: Weight Loss
Goal # 3: Loss of excess weight = 10 kg
How much time is needed to achieve the third goal, and when it is achieved, it will be easily identified because it is specific.
2. Measurable
Q. Is your goal measurable? What determines whether or not the goal is achieved?
Some goals can be measured simply by: Yes or No, such as your goal to climb a mountain peak. Your goal here is measurable and measured after answering the question: Did you reach the top of the mountain? Yes No?
Some goals use certain measures and standards to measure their achievement, such as: If your goal is to lose 10 kilograms of your weight, it is possible to measure this goal through the weight scale. In measuring goals, it is important for the instrument scale to accurately reflect whether or not the goal is realized. What is the benefit of weight balance if it is disabled?!
But what if you do not have the weight scale (to measure the goal success)? In this case it is possible:
- Think of a different tool such as a measuring tape (meter) to measure your waist and thus measure how your goal is achieved.
- or modify the target so that you can measure how it realized through the tool available to you, knowing noting that accuracy of measurement varies from one tool to another.
3. Actionable (can be converted to a work plan)
Can the goal be turned into an executive plan? Be careful. This question cannot be answered by Yes / No, but the goal can be converted to an action plan if you are able to answer these questions:
1. How will you realize this goal (method)?
2. What is your plan to achieve it?
3. Do you have resources to achieve it?
4. Do you have the ability to achieve it?
5. If you are not able to answer one of these questions .. What do you lack to answer it?
>> Well-designed goals are good for starting a clear business plan
4. Relevant (In line with the mission)
I have designed a great range of wonderful goals. Put them all on the table and think about it! Are they all harmonious? Can all serve the mission you set for your own business?
By developing many and varied goals, the employer usually loses his vision of the mission, which can lead to set wrong, conflicting, goals or simply does not serve the mission.
Homework: Look for Rule 20/80, summarize it and give 3 examples to explain it.
5. Time Bound (Time-limited)
Is your goal set at a certain time? Or can it be achieved by an open time? Which is better?
Goal # 1: Loss of 30 kg
Goal # 2: Loss of 30 kg by end of month 8
By goal 2, you can only define how much weight you should lose daily and define your daily impact towards a goal and whether your goal is a reality or not. If 5 days elapses without losing any kilogram of your weight, it means you must review the details of the goal you seek to realize it.
Finally, remember that the goal is not a transient event, but is an ongoing process of:
- Executive work,
- Evaluation, and
- Amendment
The goals are put in place, but they must be aligned with the real life of your own business and serve them. Real life is changing, not renewed, and it must form the goals.
Great achievement! I have developed the following:
☑ Determination of vision
☑ Define the mission
☑ Goals setting
This is the most important thing you need to start work effectively to achieve all of the above. This is according to a plan work to realize your goals.
There are many ways to develop your business plan.