New_English!: 5.10 TRADE MARK (BRAND)

What do you feel when you see the following photos?

Do you feel more confident when using it?

shoes shoes2

car2 car1

coca1 coca2

What is the brand? (Trademark)

In the past, the trademark was to brand the cattle with a certain one to be distinguished for whom he owns it!

Currently, it is a feeling .. a solution .. a story .. a behavior .. a perception .. a promise .. a way .. an experience of your customers towards your company, product or service. Is a logical image of mind but emotional feelings at the same time!

People will usually tolerate a big brand if makes a mistake

But they never forgive a small brand if makes a mistakes!

The question is here ..

What is the secret of a strong brand with a strong presence?

The answer is simple ... focus

Strong brands focus on one precisely defined value .. not a set of values .. only one value

For example ..

VOLVO >> Safety

Google >> Ideal solution for logical exploration

Do you know that 61% of the value of Coca-Cola (approximately is US$75 billion) lies in its "brand"

So ..

Brand is an important part to be protected and sponsored ..

But how?!

1. Be distinctive; our world is full of brands, products and services, your brand will not get high value unless you provide what is different.

2. Be alert and careful, do not lose your focus .. remember that your brand is distinguished by only one value, do not make it a gateway to many other values so you will lose your focus.

3. Be always connected to the needs of people. As the market and its requirements is in permanent and continuous change, you should always be responsive to the requirements of the market, but remember .. Do not lose your focus .. Balancing between the two things is the secret!

4. Strong brand will make its customers feel satisfied. Their good personal experience is the reason of their good feeling about your product / service and not your attempts to tell them how wonderful your product is!

But, who owns the brand?!

Is it you? or officials in the company? or maybe shareholders?

Who owns your brand is .. your customers!!

Yes .. Remember .. Your brand is the answer to this question: How do customers feel about your company .. Your product/service?

(The customers, not you)

This is a good fact if you take good care of your brand.

Because customers who are satisfied ... will tell their friends

So .. what can help me promote a good image of my customers' products / services?

1. Positive customer experience

2. Positive customer experience

3. Positive customer experience

4. ..

5. ..

6. Positive customer experience!!

7. Logo of Product or Service:

- Must be distinctive

- Relevant to the service or product you are offering

8. Website of the product or service

9. Your business card

10. Social media

11. Slogan of product or service: Usually a short sentence that is easy to remember and describe the value provided by your product or service, such as:

Toyota Car: Let's go places