Before start making a marketing plan, you should define the goals you want to achieve through this plan and thus it is easy for you to identify the actions and steps to achieve them. In developing this plan, you should consider that this plan is in line with the other sections in business and be flexible so that modifications can be made where they need to be realistic and logical and therefore have a high success rate.
To start the marketing plan, you must take the following steps:
1. Set goals.
2. Do marketing research and use its results to analyze the market.
3. Do market analysis through the results obtained in advance (product and value, target market, competitors, external factors that may affect all type of market (social, economic, political, and financial).
4. Identify the market in which your product will be launched and its size, which will enable you to predict your sales.
5. Set the price list based on the results of the research.
6. Identify your marketing activities.
7. Identify the marketing channels you will use to promote your products.