As said earlier, marketing is a great science that not based on promotional campaigns. In this chapter, we will talk more about the importance, objectives and marketing missions.
Importance of Marketing:
1. No value for the product unless it is marketed, sold and made profits.
2. Provide products that consumers need to ensure that they can make prosperity and progress.
3. Providing job opportunities.
4. Providing opportunities to compete with competitors.
5. Providing an opportunity to access the global markets, expansion and spread.
6. Enabling communication between the product and customer.
Marketing goals:
1. To reach maximum customer satisfaction.
2. To have maximum possible sales and thus obtain a larger share of the market.
3. To discover the wishes and needs of customers and meet them.
4. To ensure the business is survival and then increase its growth rate.
Marketing missions:
1. Searching for new marketing opportunities.
2. Carrying out marketing studies which we will later discuss in detail.
3. Determine marketing mix mentioned above and therefore determine the best product that meets the needs of the target groups, best place of distribution, best price, and determine the best way to promote this product.
4. Providing appropriate quantities of products to meet the needs of the market.
5. Determining the best means of communication with the target groups.
6. Taking the management of marketing operations.
7. Developing and implementing marketing plans.