3.6 RESEARCH ON CUSTOMER

Customers are the main reason for creating your business and collecting as much information about your customers through. Customer research can help you improve your business and growth. You can do customer research yourself or have it done by a specialized firm.

Here are some basic ways to conduct customer research that will be detailed in the coming chapters. In many cases more than one method is used to achieve a set of goals for research at the same time:

1. Advertising and promotion research

2. Customer satisfaction studies

3. Studying the customer's decision-making process

4. Concept testing

5. Positioning studies

6. Trademarks testing

7. Pricing testing