Section outline
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Entrepreneurship & How to Start a Business
Entrepreneurship is one of the most important orientations of young people at the present time, which aims to gain profit away from working for public and private companies and institutions. It is mainly based on creating businesses, or development of existing projects. This course aims at providing you with practical knowledge, skills and attitudes to start your business and to complete your career as a business leader. This course has eleven main topics, each of which begins with talking about what you will learn and the objectives of the lesson.
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1. INTRODUCTION IN ENTREPRENEURSHIP
After learning this chapter, you will be able to:
- Understand entrepreneurship.
- Define some terms
in business and management and the difference between them.
- Understand and
define different types of businesses.
- Laws and
regulations for starting business.
- Understand entrepreneurship.
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2. WHAT SOLUTION YOU ARE TRYING TO PRESENT THROUGH YOUR IDEA?
After learning this chapter, you will be able to:
- Identify the problem you are trying to solve, and what
is the solution.
- Summarize basic information about your project.
- What things you need to start your business?
- What are creativity and innovation, and difference
between them?
- What is the role of creativity and innovation in
entrepreneurship?
- Identify the problem you are trying to solve, and what
is the solution.
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3. WHAT IS THE TARGET GROUP OF THIS IDEA?
After learning this chapter, you will be able to know:
- What is the meaning of target
group?
- How can we define the target
group?
- Understand how to push customers
for shopping.
- Identify customer's preferred
shopping methods
- Study of expenditure operations.
- Know the customers opinion in
your products.
- Competitive advantage.
- What is the meaning of target
group?
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4. COMPETITORS AND COMPETITIVE ADVANTAGE
After you learning this chapter, you will be able to:
Understand concepts.
- Learn the importance of
competitors and relevant studies.
- Learn to make competitor
analysis.
- Learn how to collect information
on competitors.
- Learn how to deal with your
competitors.
- Understand competitive advantage.
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5. SALES AND MARKETING
After learning this chapter, you will be able to:
- Understanding marketing,
its concepts and importance.
- Marketing researches and
plan.
- Marketing channels.
- Sales and sizes.
- Business tag.
- Understanding marketing,
its concepts and importance.
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6. PARTNERS
After learning this chapter, you will be able to:
- Identify partnership and who are partners
- Know types of partners
- Know benefits of partnership
- Know goals of partnership
- Identify partnership and who are partners
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7. MANAGEMENT
After learning this chapter, you will be able to:
- Define management concepts
- Understand organizational structures
- Know the importance of getting started correctly
- Organization of business records
- Define management concepts
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8. PLANNING
After learning this chapter, you'll be able to:
- Identify the
vision of your business
- Identify the mission
of your business
- Identify the
smart goals that will work to achieve them
- Identify the
vision of your business
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9. FINANCE & FINANCIAL MANAGEMENT
After learning this chapter, you will be able to:
- Plan to find money to start a business
- Produce a basic budget for a business
- Produce a basic sample financial
statement (adding total income, subtracting total expense, giving a result of
profit (or loss if the result is negative).
- Plan to find money to start a business
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10. RETAIL
Hundreds of shopping centres, thousands of stores with countless products on the shelves, colourful displays, campaigns, promotions, smiling and energetic employee. This is retail, and everyone has some experience of retail, at least as a customer. But how do things look like when you work in the field of retail? Totally different.
“Transforming shopping into an experience”
After learning this chapter, you will be able to understand:
- Definition of retail
- Career in retail
- Various forms of retail
- Definition of retail
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11. CUSTOMER SERVICE
“The customer is the most important part of the work done”
After learning this chapter, you will be able to understand:
- why customer service is
the most important part of his work
- how customers form
attitude towards buying
- why customer service is
the most important part of his work